RESEARCH METHODOLOGY

Detailed explanation-1: -Qualitative research is concerned with participants’ own experiences of a life event, and the aim is to interpret what participants have said in order to explain why they have said it.

Detailed explanation-2: -Narrative Research. The method of gathering and interpreting these stories is called narrative inquiry. This is typically performed with one or a very few individuals being involved with any one study. The purpose is to learn the individual stories and their meaning to individuals.

Detailed explanation-3: -Skillful use of qualitative research enables businesses and individuals to get a sense of how different demographics and age groups view their offer. With potential customers and users grouped by different personas it is possible to have a far more nuanced approach to both development and marketing.

Detailed explanation-4: -The purpose of quantitative research is to generate knowledge and create understanding about the social world. Quantitative research is used by social scientists, including communication researchers, to observe phenomena or occurrences affecting individuals.