RESEARCH METHODOLOGY

Detailed explanation-1: -In contrast, qualitative research, also called descriptive research, is based on data that cannot be measured or counted, but can be collected and interpreted through observation. This type of research focuses on why and how social phenomena occur. There are advantages and disadvantages for each type of research.

Detailed explanation-2: -Qualitative data is descriptive, expressed in terms of feelings rather than numerical values. Qualitative data analysis cannot be counted or measured because it describes the data. It refers to the words or labels used to describe certain characteristics or traits.

Detailed explanation-3: -Qualitative research methods include gathering and interpreting non-numerical data. The following are some sources of qualitative data: Interviews. Focus groups.

Detailed explanation-4: -Qualitative data is information that cannot be counted, measured or easily expressed using numbers. It is collected from text, audio and images and shared through data visualization tools, such as word clouds, concept maps, graph databases, timelines and infographics.

Detailed explanation-5: -Quantitative data is data that can be counted or measured in numerical values. The two main types of quantitative data are discrete data and continuous data. Height in feet, age in years, and weight in pounds are examples of quantitative data. Qualitative data is descriptive data that is not expressed numerically.