RESEARCH METHODOLOGY

Detailed explanation-1: -Acquiescence bias, also known as agreement bias, is a category of response bias common to survey research in which respondents have a tendency to select a positive response option or indicate a positive connotation disproportionately more frequently.

Detailed explanation-2: -What is acquiescence bias? According to Qualtrics, acquiescence bias is “the tendency for survey respondents to agree with research statements, without the action being a true reflection of their own position or the question itself.”

Detailed explanation-3: -With acquiescence bias a response is based on respondents’ perceptions of how they think the researcher wants them to respond, leading to potential demand effects. Respondents might acquiesce and respond favorably toward the idea of a new product because they think that is what a market researcher wants to hear.

Detailed explanation-4: -If Julie was unscrupulous, she could use the acquiescence bias to her advantage. For example, she could ask lots of yes/no questions and try to get the person on the stand to give her the answers she wants. But if she really wants the truth (and she does!), Julie will want to be very careful about how she asks things.

Detailed explanation-5: -In essence, it is a bias that drives an individual to answer in a way that makes them look more favorable to the experimenter. This bias can take many forms. Some individuals may over-report good behavior, while others may under-report bad, or undesirable behavior.