RESEARCH METHODOLOGY

Detailed explanation-1: -Social desirability bias is the tendency to underreport socially undesirable attitudes and behaviors and to over report more desirable attributes.

Detailed explanation-2: -Social desirability bias is a type of response bias. Here, study participants have a tendency to answer questions in such a way as to present themselves in socially acceptable terms, or in an attempt to gain the approval of others.

Detailed explanation-3: -Response bias is a general term for a wide range of tendencies for participants to respond inaccurately or falsely to questions. These biases are prevalent in research involving participant self-report, such as structured interviews or surveys.

Detailed explanation-4: -In social science research, social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others.

Detailed explanation-5: -2) Social Desirability Bias This type of response bias results from participants answering sensitive questions with socially desirable, rather than truthful answers.