RESEARCH METHODOLOGY

Detailed explanation-1: -To conduct content analysis, you systematically collect data from a set of texts, which can be written, oral, or visual: Books, newspapers and magazines. Speeches and interviews. Web content and social media posts.

Detailed explanation-2: -Content analysis is a widely used qualitative research technique. Rather than being a single method, current applications of content analysis show three distinct approaches: conventional, directed, or summative.

Detailed explanation-3: -Content analysis is a research technique used to make replicable and valid inferences by interpreting and coding textual material. By systematically evaluating texts (e.g., documents, oral communication, and graphics), qualitative data can be converted into quantitative data.

Detailed explanation-4: -written text, such as books and papers. oral text, such as speech and theatrical performance. iconic text, such as drawings, paintings, and icons. audio-visual text, such as TV programs, movies, and videos. hypertexts, which are texts found on the Internet.