METHODS OF RESEARCH
QUALITATIVE RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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significant actors
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Words
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Validity
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) subjects and themes
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Detailed explanation-1: -Hence, validity is not an example of a “unit of analysis”.
Detailed explanation-2: -Validity is the ability of a research instrument to measures what it is designed to measure.
Detailed explanation-3: -Our unit of analysis in this example is groups because groups are what we hope to say something about. If we had instead asked whether individuals who join cerebral clubs are more likely to be gadget-addicted than those who join social clubs, then our unit of analysis would have been individuals.
Detailed explanation-4: -For example, in textual content analyses, the unit of analysis may be at the level of a word, a sentence (Milne & Adler, 1999), a paragraph, an article or chapter, an entire edition or volume, a complete response to an interview question, entire diaries from research participants, or some other level of text.
Detailed explanation-5: -Unit of analysis refers to the individual or group being studied by the researcher. An example would be an entire town being analyzed for crime rates over time.