RESEARCH METHODOLOGY

Detailed explanation-1: -Overall, quantitative research is complex because it requires a high level of mathematical knowledge and expertise, as well as the ability to manage and analyze large amounts of data. However, with the right skills and tools, it can be a powerful method for answering research questions and generating new knowledge.

Detailed explanation-2: -Qualitative data is more complex than quantitative data. Qualitative data, when gathered, includes complex observations and deep analysis while quantitative data is simpler and measures smaller trends.

Detailed explanation-3: -Quantitative research measures attitudes, behaviours, opinions and other variables to support or reject a premise. This is done by collecting numerical data, which is easily quantifiable to identify “statistical significance”.

Detailed explanation-4: -Quantitative data is all about cold, hard facts. This form of research is entirely data-based and is much more specific than qualitative research. Gathering data in this method is incredibly rigid and structured, therefore tests and experiments need to have a very controlled atmosphere.