RESEARCH METHODOLOGY

METHODS OF RESEARCH

SURVEY RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
An advantage of open-ended questions as compared to multiple-choice questions is that they:
A
are easier to score
B
are preferred by respondents
C
are less subject to misinterpretation
D
provide more variety of responses
Explanation: 

Detailed explanation-1: -The advantages of open-ended questions are that they gather opinions and thoughts from respondents, offering much deeper, more thorough, often subjective information.

Detailed explanation-2: -The advantages of open ended questions are that they are regarded by respondents as less threatening, and also, they allow them to give unrestrained or free responses; such questions can be very useful with articulate users.

Detailed explanation-3: -Benefits of Closed-ended Questions When it comes to surveys, closed-ended questions are often better because they produce results that are easier to quantify and analyze. This is especially true if you’re looking for a simple yes or no answer, or want respondents to rank items on a scale.

Detailed explanation-4: -Open-ended questions are broad and can be answered in detail (e.g. “What do you think about this product?"), while closed-ended questions are narrow in focus and usually answered with a single word or a pick from limited multiple-choice options (e.g. “Are you satisfied with this product?” → Yes/No/Mostly/Not quite).

Detailed explanation-5: -So what are open-ended questions? Open-ended questions ask people to provide answers in their own words and are designed to elicit more information than is possible in a multiple choice or other closed-ended format.

There is 1 question to complete.