RESEARCH METHODOLOGY

METHODS OF RESEARCH

SURVEY RESEARCH

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The biggest disadvantage of face-to-face interviews is that they are costlier than either mail or telephone surveys.
A
True
B
False
C
Either A or B
D
None of the above
Explanation: 

Detailed explanation-1: -Cost is a major disadvantage for face-to-face interviews. They require a staff of people to conduct the interviews, which means there will be personnel costs. Personnel are the highest cost a business can incur. It’s difficult to keep costs low when personnel are needed.

Detailed explanation-2: -Interviewing is a costly process The cost of interviewing is the sum of the time and resources that you spend on interviewing. Some companies have a fixed budget for interviews, which means that they can only afford to conduct a certain number of interviews.

Detailed explanation-3: -Face to face questionnaires are more time consuming: From the time taken to recruit interviewers and obtain interviewees to gathering, analysing and reporting on your findings. The whole process will take a lot more time than compared to more efficient methods such as the online survey.

Detailed explanation-4: -A major disadvantage of a mail survey is the length of the field period that is required to gain a reasonably high response rate, due to the multiple follow-up mailings this requires.

There is 1 question to complete.