RESEARCH METHODOLOGY

Detailed explanation-1: -In the field of research, survey modes generally stick to paper, telephone, email, online, or some combination of the various modes (called mixed mode). Recently, however, mobile has become a more accepted form of survey distribution and is now supported with research to back why mobile is a good mode of distribution.

Detailed explanation-2: -Speed: Email and web page surveys are the fastest methods, followed by telephone interviewing. Mail surveys are the slowest. Cost: Personal interviews are the most expensive followed by telephone and then mail. Email and web page surveys are the least expensive for large samples.

Detailed explanation-3: -An embedded email survey, also called an email inline survey, is one of the most effective methods to conduct a survey. The survey is embedded in the email itself and the respondent can answer the questions directly in the email body. These surveys are usually short and it is recommended to not make them exhaustive.

Detailed explanation-4: -Survey researchers use the term mode to refer to the way in which data are collected in the survey. Often, mode will be used to refer specifically to the way the questionnaire is administered (e.g. as a self-administered paper-and-pencil questionnaire, on the Internet, or as a face-to-face interview).