METHODS OF RESEARCH
SURVEY RESEARCH
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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may be confused as spam.
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Quick Data Processing
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limited sample size
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requires technical expertise by researcher.
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Detailed explanation-1: -Personal touch: Telephonic surveys are more expressive than email surveys, thus adding a personal touch and capturing more responses. Cost-effective: CATIs are more profitable, considering the high response rate compared to web surveys.
Detailed explanation-2: -Survey research is a unique way of gathering information from a large cohort. Advantages of surveys include having a large population and therefore a greater statistical power, the ability to gather large amounts of information and having the availability of validated models.
Detailed explanation-3: -High response rate. Telephone surveys can generate 50-60% response rate. High accessibility. Provides anonymity. Prompt and easy data management and data processing. Interviewers can bring out more thorough and substantial responses in a telephone survey. 15-Jul-2017
Detailed explanation-4: -Advantage: Wide Geographic Access. Small business owners have wide geographic access with telephone interviews. Advantage: Cost-and Time-Effective. Disadvantage: Hard to Make a Connection. Disadvantage: Intrusive for Customers. Disadvantage: Limited Complexity of Questions.
Detailed explanation-5: -High Accessibility. Market researchers can benefit from conducting a telephone survey because of the large scale accessibility associated with it. Good Quality Control. Anonymous Respondents. Quick Data Processing and Handling.