METHODS OF RESEARCH
SURVEY RESEARCH
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
Interview
|
|
Telephone calls
|
|
Questionnaire
|
|
All of these
|
Detailed explanation-1: -Survey research may use a variety of data collection methods with the most common being questionnaires and interviews.
Detailed explanation-2: -In general, in-person interviews have the highest response rates, followed by telephone surveys, and then mail and Internet surveys.
Detailed explanation-3: -Questionnaires are popular research methods because they offer a fast, efficient and inexpensive means of gathering large amounts of information from sizeable sample volumes. These tools are particularly effective for measuring subject behavior, preferences, intentions, attitudes and opinions.
Detailed explanation-4: -Open-Ended. If you could individually interview each survey respondent, you’d probably ask a lot of open-ended questions. Closed-Ended (Static) Closed-Ended (Dynamic) Task/Activity Based. 05-Sept-2018