RESEARCH METHODOLOGY

Detailed explanation-1: -The biggest advantage of using secondary data is economics. Someone else has already collected the data, so the researcher does not have to devote money, time, energy, and other resources to this phase of research.

Detailed explanation-2: -Pros: As it is largely based on already existing data derived from previous research, secondary research can be conducted more quickly and at a lesser cost. Cons: A major disadvantage of secondary research is that the researcher may have difficulty obtaining information specific to his or her needs.