RESEARCH DESIGN
NEED FOR RESEARCH DESIGN
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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causal
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explanatory
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experimental
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cross-longitudinal
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exploratory
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Detailed explanation-1: -At Momentum Market Intelligence (MMI) a client experiences a 12% decline in market share. Since MMI knows “they don’t know what the problem is, ‘’ the research design they should use is: E) exploratory.
Detailed explanation-2: -The main purpose of exploratory research is to help you define what you should be looking for. Subjective. Since qualitative data is often gathered, objectivity may not be possible, because the interpretation of qualitative data can be subjective, judgmental, and biased. Small sample sizes.
Detailed explanation-3: -For example, ‘a study into the implications of COVID-19 pandemic into the global economy’ is an exploratory research. COVID-19 pandemic is a recent phenomenon and the study can generate an initial knowledge about economic implications of the phenomenon.