RESEARCH DESIGN
NEED FOR RESEARCH DESIGN
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Of the following situations, which would be the most appropriate for using a discontinuous panel?
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to determine how consumers feel about two different product concepts by varying panel questions from one panel measurement to the next
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to gain insights into changes in consumersʹ purchases and attitudes
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to measure changes in market shares of brands
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None of the above
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Explanation:
Detailed explanation-1: -Definition: A panel survey is a type of longitudinal study. It can be a qualitative or quantitative survey used to measure people’s behavior. Panel survey data can be collected in various ways, starting from conducting an interview to using online surveys or even scanning barcodes.
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