RESEARCH METHODOLOGY

RESEARCH DESIGN

NEED FOR RESEARCH DESIGN

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
What type of panel should be used in brand-switching studies?
A
continuous panel
B
inquisitional panel
C
discontinuous panel
D
exploratory panel
Explanation: 

Detailed explanation-1: -An omnibus panel is a type of cross-sectional descriptive study where different questions are asked to the same group of people. A true panel is a type of longitudinal descriptive study where same questions are asked over time to the same group.

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