RESEARCH ETHICS
COMMERCIALIZATION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A company decides to start marketing its health food bar as a candy bar. Which type of innovation is taking place?
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paradigm
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positioning
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Either A or B
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None of the above
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Explanation:
Detailed explanation-1: -There are many risks associated with innovation such as the loss of money, the loss of time, the loss of company reputation/image, and the loss of potential.
Detailed explanation-2: -Synthesis is the combining of existing concepts into a new formulation.
Detailed explanation-3: -The Unexpected. This is indeed the Eureka moment where something unexpected happens that leads to a new product or service. Incongruities. Process Needs. Industry and Market Structure. Demographics. Changes in Perception. New Knowledge. 04-Mar-2015
There is 1 question to complete.