RESEARCH ETHICS
COMMERCIALIZATION
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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A product strategy to strengthen brand name and image over the long-term to increase sales
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Brand value
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Brand development
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Brand awareness
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Brand loyalty
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Explanation:
Detailed explanation-1: -A brand extension is when a company uses one of its established brand names on a new product or new product category. It’s sometimes known as brand stretching. The strategy behind a brand extension is to use the company’s already established brand equity to help it launch its newest product.
Detailed explanation-2: -Research brand names in use. Identify three to five product or service characteristics. Identify three to five organizational characteristics. Create buzz words. Envision the brand name. More items •23-Feb-2018
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