RESEARCH METHODOLOGY

RESEARCH ETHICS

COMMERCIALIZATION

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A product strategy to strengthen brand name and image over the long-term to increase sales
A
Brand value
B
Brand development
C
Brand awareness
D
Brand loyalty
Explanation: 

Detailed explanation-1: -A brand extension is when a company uses one of its established brand names on a new product or new product category. It’s sometimes known as brand stretching. The strategy behind a brand extension is to use the company’s already established brand equity to help it launch its newest product.

Detailed explanation-2: -Research brand names in use. Identify three to five product or service characteristics. Identify three to five organizational characteristics. Create buzz words. Envision the brand name. More items •23-Feb-2018

There is 1 question to complete.