RESEARCH ETHICS
COMMERCIALIZATION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Awareness (Brand)
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The title given to a product by the company that makes it.
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Using an existing name on another type of product.
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The ideas and beliefs people have about a brand.
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The tendency to always buy a particular brand.
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How familiar people are with a brand (or its logo and slogan ).
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Explanation:
Detailed explanation-1: -Brand awareness, on the other hand, is the knowledge that a brand exists. This is the extent to which the general public knows that a company, along with its products and services are available on the market. Brand awareness is what leads to brand recognition.
Detailed explanation-2: -Brand recognition is the extent to which a consumer can correctly identify your brand based on visual indicators such as logo and colors. For example, if you see the Dunkin Donuts pink and orange letters up ahead, before even making out the words, you’d automatically recognize it as Dunkin Donuts.
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