RESEARCH ETHICS
COMMERCIALIZATION
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Image (Brand)
|
|
The title given to a product by the company that makes it.
|
|
|
Using an existing name on another type of product.
|
|
|
The ideas and beliefs people have about a brand.
|
|
|
The tendency to always to buy a particular brand.
|
|
|
How familiar people are with a brand (or its logo and slogan).
|
Explanation:
Detailed explanation-1: -Examples Of Brand Image Coca-Cola is a brand known for a product best used at the time of happiness, joy, and good experience. It is the ‘original cola’ and has a ‘unique taste’. Woodland Shoes are solid and are an ideal choice for outdoors. They last very long.
Detailed explanation-2: -Kotler defines brand image as “the set of beliefs, ideas and impressions” that a person holds about a brand. Put simply: A brand’s image dictates how a person views and understands the identity, purpose and values of a brand.
There is 1 question to complete.