RESEARCH ETHICS
COMMERCIALIZATION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The title given to a product by the company that makes it
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Using an existing name on another type of product.
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The ideas and beliefs people have about a brand.
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The tendency to always buy a particular brand.
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How familiar people are with a brand (or its logo and slogan).
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Detailed explanation-1: -Brand loyalty– the tendency to always buy a particular brand2. Brand image-the ideas and beliefs people have about a brand3. Brand stretching-using an existing name on another type of product.
Detailed explanation-2: -Brand loyalty is when customers continue to purchase from the same brand over and over again, despite competitors offering similar products or services. Not only do customers continue engaging and purchasing from the same brand, but they also associate positive feelings toward that brand.
Detailed explanation-3: -In summary, we propose a vector of seven different types of brand loyalty in consumer psychology based on combinations of three dimensions of emotive, evaluative and behavioral tendencies toward a brand.
Detailed explanation-4: -Consumers are loyal to a brand because they believe you offer a better service and higher quality than anyone else. This happens regardless of pricing. A brand-loyal customer is also more likely to try out other products from the brand. These products might even be slightly more expensive.