RESEARCH ETHICS
COMMERCIALIZATION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Placement (Product)
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The set of products made by a company.
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The use of a well-known person to advertise products.
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When products are used in films or TV programs.
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The introduction of a product to the market.
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The length of time people continue to buy a product.
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Explanation:
Detailed explanation-1: -Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.
Detailed explanation-2: -Product placement in movies refers to goods or services seen or heard in a film. Specifically, instances where the brand pays for exposure or provides its products free of charge for the filmmakers to use.
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