RESEARCH ETHICS
COMMERCIALIZATION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Research (Market)
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The percentage of sales a company has.
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Customers of a similar age, income level or social group.
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The best-selling product or brand in a market.
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Information about what consumers want or need.
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The second best-selling product or brand in a market.
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Explanation:
Detailed explanation-1: -Companies learn about customers’ needs by identifying who their customers are. This includes defining a target audience and segmenting them based on demographics and other attributes. Once a business knows its target audience, they have a better view of the specific needs that drive them to buy.
Detailed explanation-2: -Market research (or marketing research) is any set of techniques used to gather information and better understand a company’s target market. Businesses use this information to design better products, improve user experience, and craft a marketing strategy that attracts quality leads and improves conversion rates.
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