RESEARCH ETHICS
COMMERCIALIZATION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The percentage of sales a company has.
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Customers of a similar age, income level or social group.
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The best-selling product or brand in a market.
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Information about what consumers want or need.
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The second best-selling product or brand in a market.
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Detailed explanation-1: -Market share is the percent of total industry sales that a company has. The higher the market share, the more sales a company has than its competitors in their given industry. Market share is an indicator of how large a company is and the amount of influence it has in its industry.
Detailed explanation-2: -What is a good rate of market penetration? That really depends on the size, scope and nature of your business. The average rate of market penetration for consumer products can be anywhere between 2% and 6% of TAM. So if your market penetration is over 6%, you’re already doing better than most.
Detailed explanation-3: -If the company sells all the product in a market, it will have a 100 percent share-and it will have a monopoly. Market share is typically measured at fixed intervals like once a quarter or once a year.
Detailed explanation-4: -For example, if a company sells $50 million in product during one fiscal year and the company’s industry sells a total of $100 million in the same product during that fiscal year, the company’s market share for that product would be 50% ($50 million divided by $100 million = 0.50 or 50%).