RESEARCH ETHICS
COMMERCIALIZATION
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The extent a brand is recognised by potential customers and associated with the product
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Brand extension
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Brand loyalty
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Brand development
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Brand awareness
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Explanation:
Detailed explanation-1: -Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Product awareness can consist of consumer knowledge of brand benefits, features, slogan, tag lines and other brand messaging elements.
Detailed explanation-2: -Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions.
Detailed explanation-3: -Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model.
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