INTRODUCTION TO SOFTWARE ENGINEERING
AGILE SOFTWARE DEVELOPMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Personas
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Empathy Maps
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Customer Experience
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Customer Journey Maps
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Detailed explanation-1: -Empathy maps [1] are a design thinking tool that promotes customer identification by helping teams develop a deep, shared understanding of others (Figure 4). They enable teams to imagine what a specific persona is thinking, feeling, hearing, and seeing as they use the product.
Detailed explanation-2: -An Empathy Map consists of four quadrants. The four quadrants reflect four key traits, which the user demonstrated/possessed during the observation/research stage. The four quadrants refer to what the user: Said, Did, Thought, and Felt. It’s fairly easy to determine what the user said and did.
Detailed explanation-3: -Empathy Maps are highly visual, so it’s easy to share them and pinpoint any gaps in knowledge or contradictions in research. Armed with this information, teams can deliver more effective solutions or develop products that are more in tune with customer expectations.