SOFTWARE ENGINEERING

Detailed explanation-1: -Interviews are similar to focus groups and surveys for garnering information from the target market but are entirely different in their operation – focus groups are restricted to a small group of 6-10 individuals, whereas surveys are quantitative.

Detailed explanation-2: -A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign. A trained moderator leads a 30-90-minute discussion within the group that is designed to gather helpful information.

Detailed explanation-3: -Focus group interviews involve small groups of 6-8 individuals who are encouraged to discuss a topic and are prevented from straying from that topic by a moderator.

Detailed explanation-4: -The focus group technique is one example of a qualitative research methodology used to explore the opinions, knowledge, perceptions, and concerns of individuals in regard to a particular topic. The focus group typically involves six to ten individuals who have some knowledge of or experience with the topic.