SOFTWARE ENGINEERING

Detailed explanation-1: -Competitive differentiation is how a company’s product or service is distinct from what its competitors offer. It is based on what customers value, such as functionality, brand, pricing, or customer service.

Detailed explanation-2: -A competitive advantage is anything that gives a company an edge over its competitors, helping it attract more customers and grow its market share. A competitive advantage can take three primary forms: Cost advantage–producing a product or providing a service at a lower cost than competitors.

Detailed explanation-3: -The four primary methods of gaining a competitive advantage are cost leadership, differentiation, defensive strategies and strategic alliances.

Detailed explanation-4: -Technologies. Technologies used by the company to produce a product, to manage customer relations or to improve internal relationships can be considered a competitive advantage. Brand awareness. As a competitive advantage, you can also rely on brand awareness. Customer service.