(A) Platform
(B) Effort
(C) ** Campaign
(D) Propaganda
EXPLANATIONS BELOW
Concept note-1: -In India, Election Campaigns take place for a two-week period between the announcement of the final list of candidates and the date of polling. During this period the candidates contact their voters, political leaders address election meetings and political parties mobilise their supporters.
Concept note-2: -Persuading voters is the essence of a political campaign. Advertising, theme songs, stump speeches, and even negative campaigning have been around since our country began, and each advance in technology since then has offered new opportunities for candidates to persuade voters.
Concept note-3: -However, your organization can compile its existing resources into a winning digital marketing campaign strategy by focusing on three key campaign elements: campaign objectives, audience, and key messaging.