BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The encoder is the person who develops and sends the message. As represented in Figure 1.1 below, the encoder must determine how the message will be received by the audience, and make adjustments so the message is received the way they want it to be received.

Detailed explanation-2: -The sender is the person sending the message. The receiver is the person who receives the message.

Detailed explanation-3: -The communication process begins with the sender, who is also called the communicator or source. The sender has some kind of information-a command, request, question, or idea-that he or she wants to present to others.

Detailed explanation-4: -Sender: It is also called the source. Sender or source, of a communication is the person or organization that has the information to share with another person or group of persons.

Detailed explanation-5: -Sender is the person who initiates, generates and sends the message. He represents the source of message. The communication process begins when the sender develops an idea or message that he wants to transmit. He arranges the ideas in a manner that can be understood by the receiver.