BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Decoding is conducted by the receiver. Once the message is received and examined, the stimulus is sent to the brain for interpreting, in order to assign some type of meaning to it. It is this processing stage that constitutes decoding.

Detailed explanation-2: -The decoding of a message is how an audience member is able to understand, and interpret the message. It is a process of interpretation and translation of coded information into a comprehensible form. The audience is trying to reconstruct the idea by giving meanings to symbols and by interpreting messages as a whole.

Detailed explanation-3: -Answer and Explanation: The above statement is false. A sender initiates a message by encoding his/her ideas or thoughts. The message is then sent to the receiver who translates it into a readable or understandable form, which is called decoding.

Detailed explanation-4: -Encoding: Once the sender is clear of what message he wants to transmit, he decides the code through which message shall be transmitted. Encoding means giving meaning to the message or converting ideas into codes which can be understood by the receiver.