BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -A poster is visual communication tool. An effective poster will get your main ideas across to many people and will assist you in engaging your colleagues in conversations. A well-designed poster will act as a source of information, be a conversation starter, promote your work, and summarize your work.

Detailed explanation-2: -PIP: The poster as a medium of communication serves to transmit a message by means of a graphical synthesis. It elicits attention by its originality, contrast, and focus on the center of interest. The poster is effective if the images and slogans can be identified easily. Its visual attractiveness is also essential.

Detailed explanation-3: -The “multimedia principle” states that words along with pictures make for more effective communication than words alone 52, 53. Posters are meant to be primarily visual, but words-both spoken and written-are still important for conveying the message.

Detailed explanation-4: -In the simplest manner of speaking, a poster is medium of temporary promotion of a concept, a product, or even an event that is displayed publicly for the consumption of the masses. A poster typically includes text and graphics, but there are posters that include only text or only graphics.