BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Social media is one of the fastest growing, rapidly changing industries in the world – with over 4.74 billion users, it caters to more than half the entire globe. In 2022, social media usage grew by more than 190 million users, making it one of the biggest marketing opportunities for businesses worldwide.

Detailed explanation-2: -In 2022, TikTok – a video-sharing platform – was the fastest growing media brand worldwide, with a brand value growth rate of 215 percent. Snapchat – a messaging app – ranked second, with a brand value growth rate of 184 percent.

Detailed explanation-3: -Social media’s influence has given rise to a different genre of communication, where conversations are quick and information is easily relayed. Due to its widespread impact, employers are seeking professionals who are well-versed in social media platforms to take on important roles within an organization.

Detailed explanation-4: -This begs the question: What are the fastest-growing social media platforms? The latest data shows that the fastest-growing social network is TikTok.