BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Selective perception occurs when people ignore or distort incoming information to fit their preconceived notions of reality. For example, if a business executive’s strategy is failing, they may ignore the evidence.

Detailed explanation-2: -Selective perception is the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints. It is a broad term to identify the behavior all people exhibit to tend to “see things” based on their particular frame of reference.

Detailed explanation-3: -Selective Perception: Receivers can selectively see and hear based on their needs, motivations, experience, background and other personal characteristics. Receivers also project their interests and expectations into communication as they decode them. We don’t see reality. We interpret what we see and call it reality.

Detailed explanation-4: -Preconceived Notions These are the preconceived ideas, feelings, motives, and prejudices that we bring into a conversation. Due to the complex nature of our opinions, these preconceived ideas can affect what you hear.

Detailed explanation-5: -Let’s explore four categories of barriers to effective communication in the workplace (language barriers, inclusion barriers, cultural barriers, and environmental barriers).