BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

BUSINESS COMMUNICATION

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
When the Ministry of Transport tries to educate people that failing to use a seat belt is considered a safety risk and can cause death, it is an example of a marketing communication programme designed to ____
A
inform
B
reassure
C
persuade
D
differentiate
Explanation: 

Detailed explanation-1: -The simple act of buckling up can prevent nearly 50% of all automobile deaths. More than 75% of people who are ejected during a fatal crash die from their critical injuries. Only 1% of passengers who were wearing a seat belt were ejected from a car during a crash.

Detailed explanation-2: -Being buckled up during a crash helps keep you safe and secure inside your vehicle; being completely ejected from a vehicle is almost always deadly. If you don’t wear your seat belt, you could be thrown into a rapidly opening frontal air bag. Such force could injure or even kill you.

Detailed explanation-3: -According to the National Highway Traffic Safety Administration (NHTSA), thousands of people suffer severe injuries or lose their lives every year due to a defective or malfunctioning seat belt. Statistics and facts show that approximately three million people are injured annually because of a seat belt failure.

Detailed explanation-4: -Among drivers and front-seat passengers, seat belts reduce the risk of death by 45%, and cut the risk of serious injury by 50%. Seat belts prevent drivers and passengers from being ejected during a crash. People not wearing a seat belt are 30 times more likely to be ejected from a vehicle during a crash.

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