BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -A Sale communication is a persuasive message used to convince the recipient to take the desired action (general make a purchase) concerning the value proposition being offered by the sender. We are most familiar with pitches to convince a customer to purchase a product or employ a service.

Detailed explanation-2: -Answer: A persuasive message attempts to convince the reader to take a certain course of action, but a sales message must persuade the reader to spend money for a product or service, either immediately or later.

Detailed explanation-3: -A sales message has the five main parts of any persuasive message. Use humor, novelty, surprise, or the unusual to get attention. Build interest by appealing to common needs and wants, and include a purpose statement to set up expectations.

Detailed explanation-4: -Explanation: C) Persuasive messages that are the most effective are those that are closely aligned with audience motivations, which are the forces that drive people to satisfy their needs. Part of this is understanding the audience’s resistance and addressing it rather than avoiding or making fun of it.

Detailed explanation-5: -Possible motivators include a gift, an incentive, a limited offer, a deadline, or a satisfaction guarantee. When writing a sales message in which price is an issue, what can you do to reduce resistance? Anticipate objections and questions when it comes to the price of a product.