BUSINESS ADMINISTRATION
BUSINESS LAW
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Patent
|
|
|
Copyright
|
|
|
Trademark
|
|
|
Literature
|
Detailed explanation-1: -The word “McDonald’s” is a trademark. We call this a standard character text trademark and it would be on its own USPTO trademark application if you wanted a federal registration for it. The Golden Arches is a logo, but this too is serving as a trademark. We refer to this as an image or stylized trademark.
Detailed explanation-2: -We’ve spent over fifty years developing the McDonald’s trademarks and logos, and they are a part of the brand quality and consistency that our customers have come to know and trust.
Detailed explanation-3: -The term “intellectual property” refers to the ideas, concepts or artistic creations or arrangements that are authored or otherwise created by a particular person or entity. Examples of intellectual property include patented inventions, copyrighted works and trademarked designs, such as McDonald’s famous golden arches.
Detailed explanation-4: -For example, the artistic elements of a logo may be protected under copyright law, while the logo itself is protected under trademark laws. Patents, trademarks and copyrights are all a part of intellectual property, but they each serve important and specific functions.