BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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the marketing department has the most power.
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CEOs don’t like dealing with customers.
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customers will only deal with one department.
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different departments have different methods.
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Detailed explanation-1: -A lack of commitment or resistance to cultural change from people within the company can cause major difficulties with the CRM implementation. Customer relationships may break down and result in loss of revenue, unless everyone in the business is committed to viewing their operations from the customers’ perspective.
Detailed explanation-2: -Ultimately, Customer Relationship Management, or CRM, improves the customer’s overall experience by enabling you to better manage direct interactions, from sales to customer service and marketing. CRM enhances the bottom line and can, therefore, determine profitability, loyalty, and overall success.
Detailed explanation-3: -One negative aspect of the customer relationship with management comes from perceived familiarity. It is in a company’s best interest to make sure every customer feels important and special, but creating this environment has the potential to cause customers to constantly interact with management.
Detailed explanation-4: -Businesses are therefore faced with the challenge of retaining existing customers and sourcing new ones in their path to success. Poor customer relationship management will result in disastrous outcomes including customer loss, company misdirection and eventual liquidation.