BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Family size
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Purchasing habits
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Transaction methods
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Product usage
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Detailed explanation-1: -Core CRM components. As mentioned previously, any CRM implementation needs to consider these four core components: technology (applications and infrastructure), strategy (business goals and objectives), process (procedures and business rules) and people (organizational structure, skills, and incentives).
Detailed explanation-2: -CRM or Customer Relationship Management is a practice used by organizations to manage interactions with their potential customers. Using CRM systems, businesses can focus on improving the relationship between their organization and the buyers, service users and suppliers.
Detailed explanation-3: -Types of data that are stored inside a CRM database include: contact name, title, email address, social profiles, contact history, lead scoring, order history, recent news, and personality traits.
Detailed explanation-4: -CRM databases sort data into three different categories: operational, analytical, and collaborative.