BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Back office operations are usually run by employees who are not involved with the clients directly. Rather, they support the front office by assisting with various administration tasks.

Detailed explanation-2: -Analytical CRM supports organizational back-office operations and analysis. It deals with all the operations and processes that do not directly deal with customers. Hence, there is a key difference between operational CRM and Analytical CRM.

Detailed explanation-3: -For example, if a prospect interacts with an online website form, the operational CRM system notifies the marketing team of their interest and provides the prospect with a set of emails that can help grow their marketing and sales engagement. They also help marketing teams gather information about these clients.

Detailed explanation-4: -Definition: Operational CRM. A centralized system that supports the sales, marketing, and customer service functions within a company that stores information on customers, leads, and employees using a shared interface.