BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Permission marketing refers to the practice of marketing to consumers only after gaining their expressed permission, is based on the premise that marketers can no longer use “interruption marketing” via mass media campaigns.

Detailed explanation-2: -The difference is that one interrupts someone to grab their attention, while the other gets attention by targeting people who have relevant and aligned interests.

Detailed explanation-3: -Permission marketing is a form of marketing whereby marketers request their audiences’ permission to send them marketing material. This is usually done by means of a double opt-in subscription.

Detailed explanation-4: -Permission-based marketing costs less than interruptive marketing because the campaign is targeted and more measurable. Permission marketing gives companies real permission-not just presumed permission-to deliver messages to consumers.

Detailed explanation-5: -Interrupt marketing, sometimes referred to as interruption marketing, is the traditional model of product promotion, in which people have to stop what they’re doing to pay attention to the marketing message or deal with it in some other way. Examples of interrupt marketing include: Telemarketing calls. Mail campaigns.