BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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CRM is a database marketing method
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CRM is a marketing process
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CRM is synonymous with information technology
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Customer based CRM
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Detailed explanation-1: -Some buyers and sellers are more interested in building strong relationships with one another than others. The four types of relationships between buyers and sellers are transactional, functional, affiliative, and strategic.
Detailed explanation-2: -We base our findings on the 5 core components that we consider every CRM should have: user adoption, security, functionality, automation, and data quality. Let’s dive into these 5 components that affect how much value people are getting out of their CRM.
Detailed explanation-3: -four major perspectives on CRM: strategic, operational, analytical and collaborative 2.
Detailed explanation-4: -The 4 components of customer relationship management are satisfaction, loyalty, profitability, and customer retention.