BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

CUSTOMER RELATION MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Bulk advertising sent by post is known as ____
A
catalogues
B
mailshots
C
cold calling
Explanation: 

Detailed explanation-1: -Bulk email is the act of sending one email campaign to a large group at once. Marketing messages, newsletters, updates, coupons, and invitations typically comprise bulk emails.

Detailed explanation-2: -A mailshot is a form of direct marketing which allows a business or organisation to contact a large group of customers and prospects via the post. Most commonly, these are letters and postcards with enticing offers for goods & services.

Detailed explanation-3: -Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

Detailed explanation-4: -To qualify for Standard Mail (bulk) rates, mailings must: Consist of a minimum of 200 addressed pieces (or 50 pounds). Be made of printed pieces identical in content, size, and weight. Weigh less than 1 pound (each piece).

There is 1 question to complete.