BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

CUSTOMER RELATION MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
CRM is ____
A
Business centric
B
Money centric
C
Profit centric
D
Customer centric
Explanation: 

Detailed explanation-1: -A customer-centric business listens to customers, they create products and services according to customer needs, keep them engaged, build strong relationship and deliver positive customer experience. In turn, this improves customer satisfaction and customer loyalty.

Detailed explanation-2: -Zappos is an excellent example of how a business can thrive with a model that centers itself around customer service and satisfaction. They publicly identify as a service company that just happens to sell shoes, clothing, and accessories-and they support this identity in every facet of their business strategy.

Detailed explanation-3: -Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth.

Detailed explanation-4: -One of the main advantages of using a customer-focused CRM system is that businesses are able to understand their customers better. By tracking customer data, companies can see patterns and trends in customer behavior. You can use this information to improve marketing efforts and target customers more effectively.

There is 1 question to complete.