CRM is a technology based on the premise that those organizations that understand the needs of individual customers are best positioned to achieve sustainable competitive advantage in the future.

CUSTOMER RELATION MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A	True
B	False

Explanation:

Detailed explanation-1: -False. CRM is a business philosophy, not a technology, based on the premise that those organizations that understand the needs of individual customers are best positioned to achieve sustainable competitive advantage in the future.

Detailed explanation-2: -Answer and Explanation: The answer is c. CRM systems enable the marketer to track competitors’ sales performance in order to monitor market share performance of the firm’s products.

Detailed explanation-3: -Automation/productivity/efficiencyAutomation/productivity/efficiency is the top CRM business driver as displayed in the CRM business driversfigure.

Detailed explanation-4: -CRM predicting technologies help organizations identify their customers across other applications.

Detailed explanation-5: -Customer relationship management (CRM) focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships.

There is 1 question to complete.

BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

CUSTOMER RELATION MANAGEMENT