BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Customer satisfaction is not the primary purpose of marketing. Customers should be treated as secondary and not partners in the buying and selling transaction. Using various social media platforms could help in connecting and building long-lasting relationships with customer.

Detailed explanation-2: -Customer satisfaction helps your business achieve business success and a competitive edge over competitors. Satisfied customers are loyal customers and often provide repeat business, referrals and word-of-mouth advertising.

Detailed explanation-3: -Why is customer satisfaction important? Satisfaction is important because it means your customer base likes what you are doing. Research shows that customer satisfaction leads to greater customer retention, higher lifetime value and a stronger brand reputation.

Detailed explanation-4: -Customer satisfaction is defined as a measurement that determines how happy customers are with a company’s products, services, and capabilities. Customer satisfaction information, including surveys and ratings, can help a company determine how to best improve or changes its products and services.

Detailed explanation-5: -Definitions of Marketing “Marketing is the human activity directed at satisfying needs and wants through an exchange process.”