BUSINESS ADMINISTRATION
CUSTOMER RELATION MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Finance
|
|
|
Product
|
|
|
SDM
|
|
|
Customers
|
Detailed explanation-1: -The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.
Detailed explanation-2: -They are: segmentation, targeting, positioning, needs, wants, demand, offerings, brands, value and satisfaction, exchange, transactions, relationships and networks, marketing channels, supply chain, competition, the marketing environment, and marketing programs.
Detailed explanation-3: -In this measure, market orientation is conceptualised as a one-dimensional construct, with three components, namely: customer orientation, competitor orientation, and interfunctional coordination.
Detailed explanation-4: -In his theory Kotler explained that there were 7 marketing mix elements consisting of Product, Price, Place, Promotion, People, Process, and Physical Evidence.