BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

CUSTOMER RELATION MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Difference between CRM and ERP
A
One is the part of the company that is in charge of making the link with the company and the other is the internal links of the company.
B
One is dedicated to data collection and another transmits it
C
One is for company feedback and the other is not.
D
They both do the same job within the company.
Explanation: 

Detailed explanation-1: -CRM automates customer interactions and insights, while ERP automates business processes and operations. CRM and ERP systems deliver improved business efficiency and productivity when integrated. CRM and ERP integration further reduces data silos and helps you get the most out of your systems.

Detailed explanation-2: -While the entire organization will come to rely on both ERP and CRM systems, the fundamental difference between ERP and CRM is that ERP is primarily for financial data and the finance department, while CRM is customer data used by the sales and customer service departments.

Detailed explanation-3: -Like a CRM, ERP software is designed to streamline business operations. While a CRM focuses on the sales side of the organization, an ERP system is integrated and implemented across multiple departments. At its core, an ERP system offers interconnected management of specific business processes.

Detailed explanation-4: -In CRM the data is secured as there is no involvement of internet and no additional cost is incurred for data security. In eCRM the data is not so secured as there is involvement of internet but security can be provided with firewalls etc and additional cost is incurred for data security.

Detailed explanation-5: -When an opportunity is closed in a CRM, a sales order is created in the ERP automatically. Customer and contact information is synced between systems eliminating manual data entry and potential data errors. Product and price list updates are automatically sent to the CRM so the latest information is available to sales.

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