BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

CUSTOMER RELATION MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Which best corresponds to the definition of a CRM?
A
The integration of technologies and business processes used to satisfy the needs of customers during any interaction with them.
B
The integration of necessary tools for the development of the company
C
Set of systematized processes, created for the collection of data to create competitive advantage.
Explanation: 

Detailed explanation-1: -Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.

Detailed explanation-2: -Collaborative CRM It integrates the company’s actions through partners that provide end customer data. It’s particularly useful for managing your end customer interactions with service providers.

Detailed explanation-3: -Strategic CRM This type of CRM puts the customer first, and helps you make decisions better based on the information collected and based on the current market trends in the industry achieving both customer relationship management and business goals.

Detailed explanation-4: -Operational CRM: Operational CRM is mainly integrated with improvement, automation and achievement of business processes which are based on customer support.

There is 1 question to complete.