BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

CUSTOMER RELATION MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Impression management is a value creation practice that involves grooming, customizing and empathizing.
A
True
B
False
Explanation: 

Detailed explanation-1: -Impression management(also called self-presentation involves the processes by which people control how they are perceived by others.

Detailed explanation-2: -Impression management is a conscious or subconscious process by which people attempted to influence the perspective of other people (i.e.) about a man, event or occasion. It is composed of five dimensions: Self-promotion, exemplification, ingratiation, defensive and deception.

Detailed explanation-3: -Impression management, also known as self-presentation, refers to the ways that people use to attempt to control how they are perceived by others (Goffman, 1959).

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